Segment’s device-mode Analytics.js library supports all of them. Google Universal Analytics has multiple scopes for each custom dimensions: hit (synonymous with events), session, user, product (which requires that enhanced ecommerce be enabled). That is against the Google Universal Analytics terms of service and your account could be suspended. If you are passing an email, phone number, full name or other PII as the id in an Identify call do not use this feature. In this example set the User-ID to 12345 for Google Universal Analytics, but don’t share the email or name traits with Google. Include both the category and name, in addition to the properties.Īnalytics. You can do this with Segment by making a Page call with optional properties, like in the following example. Virtual pageviews are when you send a pageview to Google Universal Analytics when the page URL didn’t actually change, for example when a full-screen modal dialog appears. If you send a screen call using a server library, you must pass in an application name using Segment’s object, or Google rejects your event. When you send Page events from a server library you must include a url property, or else Google Universal Analytics silently rejects the Page event. For example, analytics.page('Home') produces a Page event called Home in the Google Universal Analytics dashboard, but analytics.page('Retail Page', 'Home') produces an event called Retail Page Home. fullName consists of a combination of the category and name parameters. The resulting page event name in Google Universal Analytics corresponds to the fullName of the page event. You can send pageviews from the browser, or using any of the Segment server libraries. When you make a Page call, Segment sends a pageview to Google Universal Analytics. These docs cover Google Analytics Universal features, since the Classic tracking method has been depreciated. It takes several hours for Google to process this data and add it to your reports, but you should still see events appear in the Google Universal Analytics real-time events dashboard. Google Universal Analytics starts automatically collecting data on your site. Your Google Universal Analytics real-time dashboard starts showing live, concurrent visitors. This means you should remove Google’s snippet from your page. Your changes appear in the Segment CDN in about 45 minutes, and then Analytics.js starts asynchronously loading Google Universal Analytics JavaScript library on your web page. When you enable the Google Universal Analytics destination in Segment: See the migration guide for more instructions. To use Google Universal Analytics for mobile devices, you must use Google Firebase instead of the original Google Universal Analytics destination. Segment supports Google Universal Analytics client-side and server-side tracking. Use the Tag Assistant extension for Google Chrome to verify. Your global site tag is controlled by a different Google product or may be implemented incorrectly. The numeric string following DC is your Advertiser ID. Your global site tag is controlled by a Floodlight tag. The numeric string following the AW prefix is your Google Ads Conversion ID. Your global site tag is controlled by Google Ads. The ID is your Google Analytics Measurement ID. Your global site tag is controlled by Google Analytics 4 (GA4). If the property doesn’t appear, you probably don’t have access to it. To find the property associated with this ID, use the account search feature in Google Universal Analytics. The ID is your Google Universal Analytics Measurement ID. Your global site tag is controlled by Google Universal Analytics. You can use a UA property with Segment’s Google Universal Analytics destination.ĭifferent Measurement IDs begin with different prefixes, which indicate which Google destination you should use. If your Google Measurement ID starts with a G, you’re using G-Codes from Google Analytics 4, and should consider using Segment’s Google Analytics 4 destination.Īlthough GA4 is now the default when you create a new property, you can still create a Universal Analytics property. If you are using Google Analytics 360 you do not need to migrate. To continue measuring and optimizing user engagement in your mobile apps, migrate your implementation to use the Firebase SDKs. Google ended support for Google Analytics classic on iOS and Android mobile apps on October 31st 2019. Migrate mobile implementations to Firebase
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