Your ideal image ratio is 9:16, which means the image's height should be nine-sixteenths its width. Image ads posted as Facebook Stories last a total of five seconds or until the viewer swipes away from the Story. Maximum link description: 30 characters.Recommended image resolution: 1,080 x 1,080 px (476 x 249 px minimum).Image-to-text: 5:1 - If your image design includes text, keep it under 20% of the image to optimize the ad's audience potential.In other words, the image's height should be nine-sixteenths its width, or vice-versa. Standard Facebook image ads - such as the one designed for News Feed, above - should be uploaded as either JPG or PNG files with an image ratio of 9:16 or 16:9. Standard Facebook Ad Specs Applies to: News Feed, Right Column, Instant Articles, Marketplace Ads The following is a bookmarkable key of Facebook image dimensions, sorted by the type of ad you might want to place. However, there are specifics related to file type, character count, and image-to-text ratio that differ depending on where you place your ad. ![]() Most of the ads available to advertisers on Facebook share universal image dimensions, as explained above. You can also look through this table of contents to find the ads you're interested in.įacebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. Whether you're running a campaign (or just thinking about it), this resource references everything you need to know to ensure that your ads will look their best across all placements and devices. Paired with using an ads management tool, like HubSpot, you'll be armed to run excellent social media campaigns. To take the headache out of preparing to run a Facebook ad campaign, here's a handy cheatsheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook - no matter what your ad's objective or call to action is. Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
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